Why a CCIM Could Be Your Best Advantage in Commercial Real Estate
- Jenny Willardson, CCIM
- Sep 2
- 3 min read

When it comes to commercial real estate, experience matters—but so does specialized expertise. That’s where a Certified Commercial Investment Member (CCIM) designation sets professionals apart. A CCIM isn’t just another credential—it’s widely recognized as the “gold standard” for commercial real estate education and investment analysis.
I’m proud to share some exciting news: after working closely with the CCIM Institute, I’ve had the privilege of helping to reinstate the Alaska CCIM Chapter, and I am honored to serve as its chapter president. This is an important milestone for our state’s commercial real estate industry, and I’d like to take a moment to highlight why CCIMs bring so much value to clients, investors, and communities.
1. Unmatched Expertise in Investment Analysis
CCIM designees undergo rigorous training in market analysis, investment performance, and financial modeling. This allows them to evaluate opportunities not just from a broker’s perspective, but from an investor’s mindset. Whether it’s calculating internal rates of return, forecasting cash flows, or identifying tax implications, CCIMs bring a level of depth that helps clients make smarter, more profitable decisions.
2. A Global Network of Professionals
One of the most powerful benefits of working with a CCIM is access to an international network of more than 13,000 professionals. For Alaska businesses and investors, that means doors can open far beyond our state lines—connecting to opportunities, buyers, and partners across the country and around the globe.
3. A Proven Track Record of Success
Earning the CCIM designation isn’t easy. It requires completing advanced coursework, passing a comprehensive exam, and demonstrating a substantial portfolio of closed transactions. When you work with a CCIM, you can be confident you’re working with someone who has already delivered results in complex, high-value deals.
4. Commitment to Ethical Standards
Trust is essential in commercial real estate. CCIM designees adhere to a strict code of ethics, ensuring that clients’ interests always come first. This level of professionalism adds an extra layer of confidence for investors and business owners making major financial decisions.
5. Raising the Bar for Alaska’s CRE Industry
With the reinstated CCIM Alaska Chapter, local professionals will now have more opportunities to connect, learn, and bring the highest standards of investment expertise to our market. This is more than just good news for brokers and advisors—it’s a win for businesses and investors across the state who deserve world-class insight when navigating commercial transactions.
Why This Matters for You
Whether you’re buying, selling, or investing in commercial real estate, choosing a CCIM means choosing a trusted partner who can guide you through complex decisions with clarity and confidence. And with Alaska’s CCIM Chapter active again, our state is better positioned than ever to support businesses and investors with the tools and connections they need.
At Elevate Commercial, we are committed to helping clients achieve their real estate goals with the highest level of expertise. As the newly appointed Alaska CCIM Chapter President, I’m excited to see how this designation and network can create even more opportunities for our clients and our community.
Ready to explore your next commercial real estate opportunity?
Connect with us today at Elevate Commercial and let’s put the power of CCIM knowledge and connections to work for you.





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